Car commercials lack sensitivity

I have a profound desire to throw my shoe at the TV every time one of those luxury-car commercials comes on urging us to buy a pricey vehicle for Christmas. We're in the worst recession of our time. People are genuinely hurting and many folks can't afford to buy anything for the holidays, let alone a Lexus. If some fat cats can financially swing gifts like cars, all the more power to them. But these commercials seem to want to rub it in the faces of those who aren't doing as well ... and that's a whole lot of people these days. The tone of these commercials is insensitive at best.