Friday, October 9, 2009

USA TODAY's circulation takes a major hit

USA TODAY, my former long-time employer, is facing some dismal news. According to an article in Editor & Publisher, the "nation's newspaper" will report circulation losses of 17 percent in the last six months. The actual number of newspapers: nearly 400,000 copies. To put that in perspective, that's more papers than the total circulation of many metropolitan daily publications.

For anyone who has worked in the newspaper business, you know these are staggering numbers, even in the age of readers migrating to digital platforms. They are particularly bad for the national paper because unlike many other newspapers, USA TODAY counts heavily on circulation for revenue. Other papers rely more on advertising.

E&P article: http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1004021019

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