Monday, October 5, 2009

Apple taking the lead on more than just iPhones

One of Apple Inc.'s slogans over the years has been "Think Different."

On Monday, Apple quit the U.S. Chamber of Commerce because the computer giant felt the chamber was being too critical of proposals to reduce pollution.

The chamber has gone on record as saying that certain aspects of environmental legislation passed by Congress will hurt jobs. Of course, everyone is worried about unemployment, so anything that will potentially hurt jobs is something to consider. However, some things in life still do rise above jobs.

Apple has always marched to the beat of a different drummer. Its products and innovations, such as the iPod and iPhone, have reinvigorated business. Many still believe Apple computers are far better than Windows-based machines. I have worked extensively on both and do agree Apple machines are more stable and intuitive.

Kudos to Apple for trying to be a good corporate citizen of the planet. It's refreshing to see an advertising slogan apply to more than just the product line.

No comments:

Post a Comment