Wednesday, January 27, 2010

Apple takes the next step with iPad

The Apple CEO, Steve Jobs, has done it again. His latest innovation, the iPad, appears to be a revolutionary device in the same way the company's Macintosh computers and iPod music players blazed new trails years ago. This isn't just an over-sized smart phone. This thing appears to have some serious possibilities that move us one step further away from clunky desktop and notebook computers. It has a screen you can actually see and a large virtual keyboard suitable for typing, yet it's still more portable than even the smallest notebook computers. Some complaints about the lack of certain features are already being raised, but with a device like this, I tend to see it as a start rather than a finished product. And it's a significant start that could evolve into various new products.

I can envision people being more likely to take this on a commuter train to read their morning newspaper than lugging along and cranking up a laptop. Is it more convenient than a paper news product? Well, that remains to be seen. Some folks will always prefer the feel of ink and disposable newsprint, I suppose. I will confess that paper and ink will always appeal to me. In some ways, newsprint is more high tech than anything invented to this point to replace it. Nothing loads faster and it has no annoying popups. But I am a realist and know that we can't keep cutting down trees forever. Nor can companies invest in massive printing presses and costly distribution methods.

If one thing could hurt the iPad, it's the cost. Starting at $499 and going up over $800, some will argue it doesn't do enough to justify such a purchase. People still want a real keyboard to type long documents on. They still want their smart phones to talk on and to easily carry in their pockets. I believe Apple will quickly need to update this device so that users can multitask on it. Still, with that said, there is nothing else on the market quite like the iPad. It makes the Kindle already look outdated.

Here's the link to video where Jobs describes the iPad. Along with his still getting it done in the technology field, I also applaud Jobs for wearing jeans to announce the launching of the iPad. Seeing him up there in a suit wouldn't have flown with most Apple groupies. Under Jobs, Apple has always marched to the beat of a different drummer. The jeans, like the iPad, are symbolic of that pioneering spirit.

1 comment:

  1. This thing is an absolute game-changer for my previous industry, college textbook publishing, and I suspect it will revolutionize your industry too.

    It will also free wannabe authors like me from the constraints of traditional publishers and allow us to disseminate our content more easily.

    The name is horrible. My wife, an advertising and PR professor at a big state university, said that "someone at the agency" should have told them that every woman in America will think of feminine hygiene products when they here this name. Her students are already joking about maxi-pads and mini-pads. Not good.

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