Sunday, September 30, 2012

Loco for logos at USA TODAY

The Colbert ReportMon - Thurs 11:30pm / 10:30c
Logo Makeover for USA Today
www.colbertnation.com
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I try to refrain from publicly mocking any former employer. It often backfires and sounds like sour grapes. So instead, I will just post this Colbert Report video and let you draw your own conclusions about the direction USA TODAY (and other news media) is heading.

I can say this, that regardless of what one thinks about this particular redesign, when companies start worrying more about logos and less about substance and integrity, those companies are usually out of good ideas.

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