How you like me now?

Now for something a little lighter. This first appeared as a Super Bowl commercial and is still being aired in May.



I enjoy this commercial. For a guy who usually mutes all television advertisements, that's saying a lot. It's witty and shows that the right music can significantly enhance the message. Like Nike commercials, this Kia advertisement doesn't really say much about the product. It's selling an idea, a concept, instead of the particulars about the merchandise. And I think it works. It's funny, even silly, but certainly not dumb like so many TV commercials.

By the way, the song is "How You Like Me Now" by a group called The Heavy.