How will this political ad fly in Alabama?

I think it's fair to assume that saving the state of Alabama a few bucks isn't the only motivation behind the position stated in this Republican advertisement. Look what happened in Arizona last week with the new state immigration law. There seems to be a growing "us-against-them" movement, which is a very dangerous thing for politicians to perpetuate, regardless of whether this specific English-only idea makes sense or not. I like for my political leaders to find ways to bring us together rather than tear us apart. But maybe that's just me. It will be interesting to see how Alabamians react to the ad and to the Tim James candidacy.