Sadly, journalists will appreciate this video:http://www.youtube.com/watch?v=6CqRcCHk_Pc
Digital is hammering print in the news business, and still some companies don't get it. The more stubborn mega-media companies are being brought down by dudes with funny haircuts and iPhones.
With that said, I do believe print journalists have many desirable skills that can transfer to digital platforms. It's just a matter of getting on board and working for a company that understands the benefits of moving to digital. Too many papers are wasting too many resources trying to keep print alive. Print should be a billboard, sort of speak, to promote web sites and other electronic delivery systems. But the real money and time investments must go into web site development and marketing, not in cutting down more trees and delivering a product that is yesterday's news.
Best part of the video is "how do you compete with free?" That's the crux of the biscuit, as Zappa sang.
ReplyDeleteGetting people to pay for content is the #1 problem.
My guess is the media will look much different in the future, with maybe 10% of their former incomes. With a 90% pay cut, all costs will have to come down, including, but not limited to, payroll.